Privacy Policy - UpRock AI | Data Protection & Privacy

I. Introduction

This privacy policy for Desert Core SRL and our brand UpRock ("UpRock", "Company", "we", "us", or "our") describes how and why we might collect, store, use, and/or share ("Process") your information when you use our services (the "Services" and/or our "Site", as defined in the Terms of Service "Terms"), such as when you:

Visit our website at https://uprock.ai and/or https://uprock.com/, or any website of ours that links to this privacy policy;
Access and utilize any features or services of our platform and/or our Services;
Engage with us in other related ways, including any sales, marketing, or events.

This Privacy Policy is part of and should be read in conjunction with our Terms. By using our Services, you agree to the Terms and this Privacy Policy.

II. Summary of Key Points

This summary provides key points from our privacy policy. For more details on any of these topics use our table of contents above to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with UpRock and the Services, the choices you make, and the features or Services you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we receive any information from third parties? We do not receive any information from third parties (other than what you provide to us, such as through social login).
How do we process your information? We process your information to provide, improve, and administer our Services and Site, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties.
What are your rights? Depending on where you are located geographically, the applicable privacy law may grant you certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by contacting us at privacy@uprock.ai. We will consider and act upon any request in accordance with applicable data protection laws.

III. What information do we collect?

Personal information you disclose to us

In short: We collect personal information that you provide to us. We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, participate in activities on the Services, or otherwise contact us. This also includes information you provide to use specific features of our Services.

The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the features or services you use. The personal information we collect may include the following:

Contact and Account DataSuch as your name, email address, and username (for example, when you register for an account).
Content You Provide for ServicesSuch as information about the websites or online services you ask us to monitor, test, or gather data from. For example, if you use our Uptime & Performance Monitoring service, you may provide website URLs or identifiers for the services you want monitored; if you use our Web Data Extraction (Scraping-as-a-Service), you may provide target website URLs or specific queries for data to collect; if you use our Load Testing/Stress Testing service, you may provide the target domain or endpoints of your website/API to be tested. We will process such information solely to perform the requested Services and provide you with the results. (Please note: If any data you ask us to collect or process through these Services contains personal information about third parties, you are responsible for ensuring that you have a lawful basis to collect and use such data. UpRock acts as your service provider/data processor for such data and is not responsible for the legality of the content you direct us to collect. You must comply with all applicable data protection laws in relation to any data you obtain through our Services.)
Any other personal information you choose to provideFor example, responses you give when contacting support or feedback you provide in surveys.
Sensitive informationWe do not process sensitive personal information (such as data about racial or ethnic origin, political opinions, religious or philosophical beliefs, genetic or biometric data, health information, or sex life or sexual orientation). We ask that you do not send or share such sensitive personal data with us.
Social Media Login DataWhen you register with us, we may provide you with the option to connect your existing social media accounts to your UpRock account in order to access certain features of our Services. This may include (but is not limited to) the ability to display your third-party social media content on your UpRock page or to run and/or participate in marketing campaigns ("Campaigns") using the Services. If you choose to connect your social media accounts, we will collect the information described in the section "How do we handle your social logins?" below (such as certain profile information from your social media account). All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

IV. Information automatically collected

In short: Some information – such as your Internet Protocol (IP) address and/or browser and device characteristics – is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. This data is processed based on our legitimate interest (Art. 6(1)(f) GDPR) in ensuring the security, availability, and performance of our Services.

Like many businesses, we also collect information through cookies and similar technologies. (See "Do we use cookies and other tracking technologies?" below for more details.) The information we collect automatically includes:

Log and Usage DataLog and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services, which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings, and information about your activity in the Services (such as the date/time stamps of your usage, pages and files viewed, searches you conduct, and other actions you take, for example which features you use and for how long), as well as device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
Device DataWe collect device data such as information about your computer, phone, tablet, or other devices you use to access the Services. Depending on the device used, this device data may include information like your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
Location DataWe collect location data such as information about your device's location, which can be either precise or imprecise. How much location information we collect depends on the type of device and its settings. For example, we may use GPS and other technologies to collect geolocation data (which can give us your precise location) based on your IP address or mobile device's GPS. You can opt out of allowing us to collect this information at any time either by refusing access (when your device requests your permission) or by disabling the Location setting on your device. However, note that if you choose to opt out, you may not be able to use certain aspects of the Services (for example, location-specific features).

V. How do we process your information?

In short: We process your information to provide, improve, and administer our Services, communicate with you, ensure security and fraud prevention, and comply with law. We may also process your information for other purposes with your consent. We only process your information when we have a valid legal reason to do so. We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To facilitate account creation and authentication, and otherwise manage user accounts. We may process your information so that you can create and log in to your account, as well as to keep your account in working order.
To deliver and facilitate the delivery of services to the user. We may process your information to provide you with the requested Services.
To provide certain features or functionalities of our platform. We may process your information to enable you to use specific features of the Services. For example, if you use our Uptime & Performance Monitoring tool, we process the target site information you provide in order to check your website's availability from various locations and report back to you. If you use our Web Data Extraction service, we process the instructions and target URLs you give us in order to collect and return the requested public data to you. If you use our Load Testing service, we process the target endpoints and related data to simulate traffic and provide you with performance results. We use any such data strictly to perform the service you have requested.
To respond to user inquiries and offer support to users. We may process your information to respond to your inquiries, assist with issues you might be experiencing, and resolve any problems you report with the requested service.
To send administrative information to you. We may process your information to send you details and updates about our products and Services, changes to our terms, conditions, and policies, and other similar information.
To enable user-to-user communications. If you choose to use a feature of our Services that allows communication with another user, we may process your information to facilitate user-to-user communications with your consent.
To request feedback. We may process your information when necessary to request feedback and to contact you about your experience with our Services.
To send you marketing and promotional communications. We may process the personal information you send to us for marketing purposes, if this is in accordance with your marketing preferences. For example, with your consent (or as otherwise permitted by applicable law), we may use your email address to send you newsletters, new product updates, and special offers. You can opt out of our marketing emails at any time (see "What are your privacy rights?" below).
To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests and location, and to measure its effectiveness.
To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
To identify usage trends. We may process information about how you use our Services to better understand usage patterns and user behavior, so we can improve our Services and make them more efficient and user-friendly.
To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to our users' interests and to measure whether our campaigns are successful.
To save or protect an individual's vital interest. In extreme cases, we may process your information when necessary to save or protect someone's life or vital interests, such as to prevent harm. (For instance, we might process personal data in emergency situations to ensure an individual's safety.)

VI. Data Processing for Web Scraping and Similar Services

When you use our Services to collect or process data from websites or other online sources (including but not limited to through Web Data Extraction, Uptime Monitoring, or Load Testing), you act as the data controller, and UpRock acts as your data processor under applicable data protection laws such as GDPR.

You are solely responsible for ensuring that any data you instruct us to collect or process using our technical infrastructure is processed lawfully and in compliance with all applicable laws, including data protection and intellectual property laws. This includes (where applicable) obtaining necessary consents or demonstrating a valid legal basis for the collection or use of any personal data obtained via scraping.

UpRock does not inspect, modify, or determine the purpose of the data processed through our infrastructure. We act solely on your instructions, as required to provide the requested Services. If you require a specific data processing agreement (DPA), please contact us at privacy@uprock.ai.

VII. Processing of Data via Client-Side Services

Some of the Services we provide — such as Uptime & Performance Monitoring, Web Data Extraction (Scraping-as-a-Service), and Load Testing — may involve the technical collection, transmission, or handling of data that originates from websites, APIs, or online platforms specified by you, the Client. While these Services are designed to process publicly available or non-personal technical data, we cannot control the nature of the data that may be retrieved from third-party systems.

It is your sole responsibility as the Client to ensure that any data you request to be collected, tested, or monitored using our Services is processed lawfully and in accordance with applicable data protection legislation. We do not inspect, access, or analyze the substantive content of the data you direct our software to interact with. We merely provide the underlying infrastructure to carry out the technical operations at your direction. Accordingly, UpRock acts as a processor (or sub-processor) with respect to such operations, and we disclaim any liability for the legality, accuracy, or use of the content or data targets you define via our Services.

VIII. When do we act as a Controller vs. Processor?

UpRock acts as a data controller when it determines the purposes and means of processing your personal data, such as when you create an account, communicate with us, or use features of the Site. UpRock acts as a data processor (or sub-processor) when we provide Services on your behalf — for example, when you direct us to monitor or extract data from specific websites using our tools. In these cases, you determine the purpose and means of processing, and UpRock processes data solely under your instructions.

IX. Do we collect payment information?

In short: We do not collect or store your payment information. All payments are securely processed by our third-party partner, Stripe.

When you make a purchase through our Services, we do not directly collect or store your payment card details. Instead, all payment transactions are handled by our trusted payment processor, Stripe, which collects your payment data directly through their secure payment platform. Stripe is responsible for processing your payments and storing your payment information in accordance with its own privacy policy. We do not have access to or control over your full payment information (such as credit card numbers), and we rely on Stripe to maintain the security and compliance of all payment data.

X. What legal bases do we rely on?

In short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) under applicable law to do so. This might be with your consent, to comply with laws, to provide you with services or fulfill our contractual obligations, to protect your rights, or to pursue our legitimate business interests. If you are located in the European Economic Area (EEA) or United Kingdom (UK), this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. These legal bases include: consent, contract performance, legitimate interests, legal obligations, and vital interests.

Consent (Art. 6(1)(a) GDPR): We will ask for your consent to process certain optional personal information. For example, with your consent, we may process your name and email address to send you marketing communications (such as newsletters or promotional offers). You have the right to withdraw your consent at any time.

Performance of a Contract (Art. 6(1)(b) GDPR): We process your information to carry out our obligations or take steps linked to a contract with you. This includes processing basic account and contact details (like your name, email, login credentials) and any information required to deliver specific features or services.

Legitimate Interests (Art. 6(1)(f) GDPR): We may process your information to pursue our legitimate interests in operating and improving our Services. For example, we process usage data and device data to maintain security, prevent fraud, and ensure the proper functioning of our Site and Services.

Legal Obligations (Art. 6(1)(c) GDPR): We may need to process your information to comply with applicable laws, regulations, and legal processes. For instance, we might retain certain transaction records for tax, audit, and accounting purposes.

Vital Interests (Art. 6(1)(d) GDPR): In extraordinary circumstances, we may process personal information to protect vital interests – for example, to save someone's life or prevent serious harm. This legal basis would only be relied upon in urgent situations.

XI. When and with whom do we share your personal information?

In short: We may share information in specific situations described in this section and/or with the following categories of third parties.

We may need to share your personal information in the following situations:

Vendors, Consultants, and Other Third-Party Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include payment processing, data analysis, email delivery, hosting services, customer service, and marketing efforts.
Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
Other Users: When you share personal information or otherwise interact with public areas of the Services, such personal information may be viewed by all users and may be publicly made available outside the Services in perpetuity.

XII. Do we use cookies and other tracking technologies?

In short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice. You can control cookies through your browser settings.

XIV. Is your information transferred internationally?

In short: We may transfer, store, and process your information in countries other than your own.

Our servers are located in various countries. If you are accessing our Services from outside these countries, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see "When and with whom do we share your personal information?" above), in other countries. If you are a resident in the European Economic Area (EEA) or United Kingdom (UK), then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this privacy policy and applicable law.

XV. How long do we keep your information?

In short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

XVI. Do we collect information from minors?

In short: We do not knowingly collect data from or market to children under 18 years of age. We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at privacy@uprock.ai.

XVII. What are your privacy rights?

In short: Depending on your location, you may have certain rights regarding your personal information. In some regions (like the EEA, UK, and Canada), you have certain rights under applicable data protection laws. These may include the right to:

Right of Access: Request access and obtain a copy of your personal information.
Right of Rectification: Request rectification or erasure of your personal information.
Right to Erasure: Request the deletion of your personal information.
Right to Restrict Processing: Request the restriction of the processing of your personal information.
Right to Data Portability: Request the transfer of your personal information to you or a third party.
Right to Object: Object to our processing of your personal information.

If you would like to exercise any of these rights, please contact us at privacy@uprock.ai. We will consider and act upon any request in accordance with applicable data protection laws.

XIX. Opting out of marketing and promotional communications

You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section "How can you contact us about this policy?" below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

XX. Account information

If you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with applicable legal requirements.

XXI. Controls for do-not-track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy policy.

XXII. Do California residents have specific rights?

If you are a California resident, you are granted specific rights regarding access to your personal information under California Civil Code Section 1798.83, also known as the "Shine The Light" law. Under this law, if you are a California resident and have an established business relationship with us, you can request information once per calendar year about our sharing of certain categories of personal information with third parties for their direct marketing purposes.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:

Right to Know: You have the right to request that we disclose certain information to you about our collection and use of your personal information.
Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.
Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the sale or sharing of your personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us at privacy@uprock.ai.

XXIII. Do we make updates to this policy?

In short: Yes, we will update this policy as necessary to stay compliant with relevant laws. We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

XXIV. How can you contact us about this policy?

If you have questions or comments about this policy, you may contact our Data Protection Officer (DPO), email us at privacy@uprock.ai, or contact us by post at:

Desert Core SRL
Bucharest, District 1
31 General Gheorghe Magheru Boulevard, floor 5, office 2
Bucharest, Romania

XXV. How can you review, update, or delete your data?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please submit a request to privacy@uprock.ai. We will respond to your request within 30 days.